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I was approached by the team behind the rebranding of Total Play to do some character design and color keys for a sales pitch to tell the story of the brand. 

Totalplay is a Mexican telecommunications company owned by Grupo Salinas and operated by Grupo Totalplay, offers cable television, fiber optic internet and fixed telephony services in the Triple and Quadruple play market

We wanted to find a character that represented the brand and since the company had only been on the market we found our hero in Toby Plata.

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