TOTAL PLAY
2016

I was approached by the team behind the rebranding of Total Play to do some character design and color keys for a sales pitch to tell the story of the brand. 

​

Totalplay is a Mexican telecommunications company owned by Grupo Salinas and operated by Grupo Totalplay, offers cable television, fiber optic internet and fixed telephony services in the Triple and Quadruple play market

​

We wanted to find a character that represented the brand and since the company had only been on the market we found our hero in Toby Plata.