canon & m. knight shyamalan
knock at the cabin
the real life movie trailer

The Story: At CES 2023, Canon wanted people to experience its latest technologies in an immersive way, as opposed to us telling them about it.

The Idea: The Real-Life Movie Trailer. Be a character in the trailer for M. Night Shyamalan’s latest movie, Knock at the Cabin — all powered by Canon’s latest technologies.

Awards: Silver Cannes Lion, Bronze LIA, Exhibitor Magazine's Best Booth CES 2023