fresh step
somelittier experience

The Story: People who use basic cat litter have let their dulled senses and blind noses convince them that superior odor control isn't necessary. That’s why it’s going to take an expert to get them to open their minds — and their noses. 

The Idea: We showed up at CatCon to introduce the World’s First Sommelittier: a real, expert sommelier with charisma and perfect olfactory detection, trained by Fresh Step’s expert R&D team. They’ll bring their extensive scent skills and fun personalities and combine them with Fresh Step’s wisdom to become the world’s first and foremost authority on odor control.