dramamine presents
the last barf bag
documentary + exhibit

The Story: Both Dramamine and barf bags were invented in 1949, and on their joint 75th anniversary we couldn’t help but notice that Dramamine was thriving while barf bags were dying.

The Idea: A tribute to a fellow icon of nausea with a documentary launch that explores every corner of the barf bag universe, and a film premiere at the first-ever barf bag museum that literally put barf bags on a pedestal.

Awards: 1 Grand Prix, 1 Gold, 3 Silver and 2 Bronze Cannes Lions