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with sunny anderson

The Story: Food is an unmet need for People Living with Ulcerative Colitis (UC) when it comes to whole patient care and living (well) with UC. And the existing resources available to address that need aren’t applicable to everyday life.

The Idea: We invited people living with UC to join Pfizer and Sunny Anderson in an intimate setting to help elevate awareness on the burden of UC to a wider audience, while also empowering patients to take control of the aspects of their lives that UC can affect in an effort to help them Live Fully.  

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Agency: FCB Chicago

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