stella artois
the life Artois
Background: The Life Artois is about savoring time together with the ones you love the most.
The Idea: We’d bring to life a beautifully crafted collaboration inspired by 'The Life Artois' brand world.
Strategy: We took lead in creating in-house illustrations that flexed into both on and off premise retailers and adapted to key markets to best represent the brand needs.
Outcome: Over 20 custom illustrations that spanned between summer 2020-2022.
MAKE SUMMER A VACATION
IN THE LIFE ARTOIS
SUMMER 2020
Ahhh summertime, the perfect time to escape to the outdoors and enjoy the warm weather. With sun shining, Stellas chilling, and friends smiling, it’s like we’re on vacation but we only had to go as far as the patio. Whatever space you have—at the bar, in the backyard or out on the fire escape—summer’s better on a patio in The Life Artois.
TOGETHER FOR GOOD
IN THE LIFE ARTOIS
HOLIDAYS 2020
It’s holiday season and in the Life Artois, it’s easy to give back.
Millions around the world who live without clean water can’t celebrate the holidays like we do. So pick up an extra 6- or 12-pack because for every Stella sold, we’re donating a month of clean water access, and giving millions the chance to live the Life Artois.
INVEST IN EACH OTHER
IN THE LIFE ARTOIS
EARLY 2021
Every single one of us is born with around 2.5 billion heartbeats to spend over a lifetime. And how we spend them is the key to a life fulfilled. Rather than chasing frivolous things, Stella Artois believes it’s spending time with people we love that’s worth our investment. So whether you’re pouring time into surprise weeknight visits or bigger get-togethers that you’ve been waiting on for months (safely socially-distanced of course), Stella’s got a beat on them all.
MAKE SUMMER A VACATION
IN THE LIFE ARTOIS
SUMMER 2021
Ahhh summertime, the perfect time to escape to the outdoors and enjoy the warm weather. With sun shining, Stellas chilling, and friends smiling, it’s like we’re on vacation but we only had to go as far as the patio. Whatever space you have—at the bar, in the backyard or out on the fire escape—summer’s better on a patio in The Life Artois.
GET TOGETHER FOR GOOD
IN THE LIFE ARTOIS
HOLIDAYS 2021
This holiday season, we can have it all to help make up for those lost moments from last year. Like getting together with the ones we missed and cheersing to the season with chalices of Stella. The holidays are a gift and Stella helps us unwrap it. And when we do, Stella will give the gift of water to those in need to really make this holiday count.
SAVOR THE MOMENTS
IN THE LIFE ARTOIS
EARLY 2022
There’s an ease in the Life Artois. A sense of relaxation, of elegance, of effortless fun. It's a place where time isn't of the essence, it's of the moment. And those timeless, priceless moments are just a Stella away.
In a world where it seems like time is always taken from you, The Life Artois gives it back. So you can spend time the way you want, with the people that matter most. Because everyday life can wait.
Breakfast
Ideas
SUMMER'S BEST MEALS
START WITH A STELLA
SUMMER 2022
Summer meals are how we bond. Relax. Reconnect. And nothing makes an ordinary meal extraordinary like bringing the flavor of the Life Artois.
Stella Artois. It's the right beer, in the right place, at the right time.
And when you start Summer occasions with Stella as the centerpiece, good taste is sure to follow.
Summertime. It's Stella season. So, let's start connecting.
Agency: FCB Chicago